Yvonne Mwakio and Martha Onwong’a of Zamara Actuaries, Administrators, and Consultants presented this insightful session during the November 13–15, 2024 event in Mombasa, Kenya. The presentation delves into the enhancement of the Actuarial Control Cycle through adaptive profit testing. They highlight strategies such as rapid experimentation, stress testing, and leveraging feedback to refine profitability, innovation, and resilience. With case studies and practical approaches, the session underscores the significance of profit testing in driving better management decisions and product development.